IPL 2025: Influencer Collaborations Drive Brand Investments Worth ₹550 Crore
In the fast-evolving world of sports and marketing, the IPL 2025 season is proving to be a landmark event for brands and influencers alike. This season, the integration of digital marketing strategies and real-time engagement is leading to influencer collaborations that are driving brand investments worth an astonishing ₹550 Crore. For a deeper insight into…